Chapter 161: Big Brother, this is livestream e-commerce, why are you giving a lecture?

During the day, the Douyin "Agricultural Support and E-commerce" campaign was fully rolled out.

A total of thirteen major streamers participated in the event, and every single one of them had at least tens of millions of followers. Consequently, netizens dubbed it the "Ten-Million-Streamer Agricultural Support Campaign."

The first day arrived.

All the streamers traveled to the region hardest hit by the unsellable ponkan oranges: Jingzhou in Hubei Province.

It was said that tens of thousands of tons of ponkan oranges here had failed to find buyers.

More than a thousand farming households, staring at the citrus fruits they could not sell, could only stand in their orchards and shed silent tears.

Therefore, the moment the streamers arrived, they immediately launched their live streams to report on the local situation and thus generate buzz and traffic.

Once the live streams began, netizens could see for themselves that the situation here was far more severe than what the news reports had described.

As far as the eye could see, rolling hills were entirely planted with ponkan oranges.

There was no end in sight.

It was impossible to tell just how many there were.

These ponkan oranges were large and golden, having long since reached their harvest season, yet they still hung on the trees unpicked, left to rot right where they grew.

As for the hillsides, the roadsides, and even the national highways, they were all piled high with premium-quality ponkan oranges resembling mountains.

Yet, absolutely no one paid them any mind.

They were simply left to rot and spoil just like that.

Upon witnessing this scene, netizens gasped in continuous astonishment.

"Oh my god, so many ponkan oranges."

"This is my first time seeing this; there are simply way, way too many."

"Goodness, these ponkan oranges look so delicious, how can they not be sold?"

"Isn't this too wasteful? Truckload after truckload dumped right by the roadside like this."

"Just how much fruit is going to waste? Even I feel heartbroken watching this, let alone those fruit farmers."

"Ponkan oranges cost several yuan per pound over here, and the quality isn't even that good."

"So shocking, I had no idea until now."

Because of this live stream, every single streamer enjoyed a crazy surge in popularity, and several major streamers even saw their concurrent viewer counts exceed 100,000+.

Out of the thirteen streamers participating in the agricultural support event, only one did not go live.

This person, naturally, was Xilou.

Many netizens even joked around in the live streams of other major streamers.

"Brother Xiaofeng, make sure to help Xilou out when the time comes."

"Dingdang, when you guys are selling goods, don't bully Brother Xilou, okay?"

"Uncle Yang, if Xilou's sales volume is too low, can you connect with him and give him a hand?"

"..."

Seeing these comments from netizens, every major streamer responded with a smile, saying of course, definitely.

In truth, although this agricultural support e-commerce drive appeared harmonious on the surface, behind the scenes, each streamer's team was pushing with all their might, preparing to capture the top three spots—or even first place—in this campaign!

Because securing first place in the "Agricultural Support E-commerce" would undoubtedly be a supreme honor for these streamers.

Therefore, the other eleven streamers who came here were every single one of them a rival.

They had to treat the situation with utmost seriousness.

As for Xilou?

Not a single streamer took Xilou seriously.

While the other party utterly crushed them in poetry and culture, when it came to selling goods? Without boasting, they reckoned Xilou couldn't even catch up to them if he rode a fast horse.

Xilou?

Did he understand emotional appeal?

Did he understand singing and dancing?

Did he understand how to stoke netizens' purchasing desires?

Did he understand how to ignite netizens' passion for checking out?

Therefore, deep down, the streamers believed that Xilou registering for this "Agricultural Support E-commerce" was just a gimmick, or perhaps even a gesture requested of him by the Douyin official platform. As for whether he could sell a few orders, it didn't matter at all. Otherwise, how could Xilou not even show up in person?

...

While these streamers were individually launching live streams to drive traffic,

In Shanghai,

Inside Wang Mo's live stream studio,

It was a scene of busy activity.

Yuan Xiong instructed the staff to place a huge, high-definition printed poster reading "Jingzhou Ponkan Oranges Unsells" into the live stream studio to set up the background.

At the same time, quite a few people were arranging the ponkan oranges brought from Jingzhou in front of the live stream camera.

The ponkan oranges were piled into three groups,

categorized as: premium fruit, superior fruit, and medium-grade fruit.

Yuan Xiong explained, "The premium fruit is of the absolute best quality and will sell for 5.5 yuan per pound. The superior fruit is slightly lower in quality and will sell for 5 yuan per pound. The medium-grade fruit will sell for 4.5 yuan per pound, and its quality is just average. All ponkan oranges come in ten-pound boxes."

Wang Mo frowned. "This price isn't cheap either, is it? I went to the supermarket downstairs today, and fresh produce supermarkets around here sell them for about eight yuan a pound."

Yuan Xiong smiled. "Being able to save a few yuan compared to the supermarket is considered quite a discount. After all, streamers have to make money too."

Wang Mo asked, "Then for our product sales, what is the price given to the farmers over there?"

Yuan Xiong replied, "I asked the relevant person in charge, and the procurement price per pound is around 0.68 yuan."

Wang Mo clicked his tongue in disbelief. "Isn't that way too ruthless?"

They were doing agricultural support e-commerce, and yet the average selling price was 5 yuan a pound, while the farmers could only get 68 cents.

Yuan Xiong chuckled. "You really know nothing about agricultural product wholesale and distribution."

Wang Mo gave an awkward shake of his head.

He truly didn't know the first thing about it.

Yuan Xiong explained, "The distribution of fresh fruit has exceptionally high demands on packaging, timing, and pre-sales and after-sales service. For example, for a box of ponkan oranges, the packaging cost alone is higher than the value of the fruit itself. Coupled with expensive logistics and after-sales services, I can say that at the price you are selling these goods now, the streamer at most only makes 50 cents per order. For streamers who usually take commissions as high as 30% or more, or even multiply their profits, this truly counts as free agricultural support."

Wang Mo listened in a daze.

No wonder he often heard that vegetables and fruit at their place of origin cost just a few cents a pound, but once they reached the retail market, the price soared to several yuan a pound—increasing tenfold or even dozens of times. It turned out that too many intermediary links caused costs to skyrocket.

"Alright."

Wang Mo could only nod and accept this pricing.

Yuan Xiong said, "The Douyin official platform has already released an announcement. The agricultural support campaign officially begins tonight at eight o'clock. The agricultural support product for the first day is: ponkan oranges. Tonight, for the agricultural support sales, there are no hard sales quotas required for any streamer. After all, it's a form of agricultural support.

However, the staff at the Douyin official platform still gave us a basic task schedule, hoping that each of us streamers can reach this figure in sales tonight.

Because only when the streamers' sales are no less than this can the unsellable stock problem be solved."

Hearing this, Wang Mo asked out of curiosity, "Then how many orders were assigned to me by Douyin?"

Yuan Xiong said, "One thousand orders."

Wang Mo: "..."

Yuan Xiong looked at Wang Mo's expression and asked, "Too high? It doesn't matter, if you can't finish it, nobody will say anything."

Wang Mo: "..."

He simply chose to remain silent.

He was a streamer with tens of millions of followers, alright?

If he could only sell a thousand orders during his very first agricultural support e-commerce live stream, he might as well just cancel his account.

After a brief pause,

Wang Mo asked, "Then how many tasks were assigned to the other streamers?"

Yuan Xiong glanced at Wang Mo. "Do you really want to know?"

Wang Mo: "Of course."

Yuan Xiong clearly had it prepared. He pulled a piece of paper from his pocket and read out, "Calligraphy Brothers, ten thousand orders. Uncle Yang, thirty thousand orders. Dingdang, fifty thousand orders... Brother Xiaofeng, one hundred thousand orders."

Among the other twelve streamers, the lowest quota was ten thousand orders, and the highest reached a staggering one hundred thousand orders.

Wang Mo looked at his own quota of one thousand orders and helplessly spread his hands.

One thousand orders... Were these people taking care of him, or did they simply have no faith in him at all?

...

Daytime passed quickly.

Eight o'clock in the evening.

This grandly scaled "Agricultural Support E-commerce" event finally curtain-raised.

Thirteen major streamers with tens of millions of followers simultaneously selling goods for farmers—such a scene was unprecedented.

In Brother Xiaofeng's live stream room, which enjoyed the highest popularity and the most followers,

in less than five minutes, the viewer count had already exceeded 100,000+.

Brother Xiaofeng was shouting at the top of his lungs in the live stream room, "Family members, Xiaofeng is not selling goods today for himself, nor for the company, but for our hardworking fruit farmers. With just a flick of our fingers, every single one of us can help them tide over this difficult time and spend a wonderful New Year.

Furthermore, look at these ponkan oranges—big and sweet. Usually in the supermarket, ponkan oranges of this quality cost at least eight yuan a pound at the absolute worst, and the best quality ones cost over ten yuan. But today, right here in Xiaofeng's live stream room, I'm giving them to you for 5 yuan a pound, with free shipping right to your door!!! Is it cheap? Is it reliable?"

After introducing them for a while,

Brother Xiaofeng gave a grand wave of his hand, "First batch, premium fruit, ten thousand orders, go live on the cart!!!"

Swish!

The moment the little yellow shopping cart went live, the number of purchasing buyers began jumping in increments of hundreds upon hundreds, and soon displayed that several thousand people had already made purchases.

Judging by this trend, it would basically be no problem for Brother Xiaofeng to sell one hundred thousand orders in a single night.

This was the sales conversion capability of a top-tier Douyin internet celebrity streamer.

Terrifying to the extreme!

...

In another live stream room belonging to Dingdang,

the viewer count also hovered around fifty thousand plus.

Dingdang said in a gentle voice, "Dearest everyone, we are sticking to our old rules today. As long as we can sell five thousand orders today, Dingdang will sing a song. If we can sell ten thousand orders, Dingdang will dance a dance. Dear family, if you want to watch Dingdang sing and dance more today, you need to place more orders."

Instantly, the number of buyers purchasing from the little yellow shopping cart surged explosively.

Before long, thousands of people had placed orders.

...

In the live streams of Uncle Yang, the Calligraphy Brothers, and other streamers, everything was exceptionally lively.

Every streamer used their own methods and characteristics to attract netizens to place orders.

Well,

except for Xilou's live stream room.

At this moment, seeing that the other streamers had already sold at least a thousand orders, Yuan Xiong turned his head to look at Wang Mo's broadcast, feeling a persistent ache in his gut.

In Xilou's live stream room,

the viewer count was not low at all, standing at over fifty thousand people.

If one only looked at the number of viewers, it was completely on par with the other streamers who boasted tens of millions of followers.

However, the number of people buying ponkan oranges in the little yellow shopping cart was pitifully small.

What was everyone doing at this moment?

They were all listening to Xilou give a lecture!!!

In front of the camera, Xilou's scholarly temperament was prominently displayed as he narrated calmly: "A tiny ponkan orange actually embodies profound principles.

Ponkan oranges, which can also be called citrus fruits, generally grow in the south because only the south is suitable for their growth. But if they are transplanted to the north, the fruits that grow out are small, astringent, and inedible.

Therefore, an idiom arises from this: 'Ju of the south becomes Zhi of the north.'

This allusion originates from an article titled 'Yan Zi's Embassy to Chu' written by Liu Xiang of the Han Dynasty, where the original text states: 'Citrus grown south of the Huai River becomes citrus, but grown north of the Huai River it becomes bitter orange.'

It teaches us a principle: everyone must adapt to their environment in order to survive. In life, we must also strive to adapt to all kinds of environments, such as: learning environments, working environments, and living environments. Only by adapting to changes in the environment can we become sweet citrus rather than astringent bitter orange..."

His voice carried a magnetic quality that left every viewer listening as if intoxicated and spellbound.

Many people felt their hearts flutter with emotion.

"I've gained knowledge again."

"A tiny citrus fruit holds such grand principles."

"Things aren't going well for me right now; perhaps it's because I haven't adapted to my environment?"

"Xilou's words always make people think deeply."

"This is why I like Xilou."

"I don't understand it at all, what should I do?"

"Don't worry, I don't understand it either, but it doesn't prevent me from loving to listen."

"..."

In the comment section,

netizens frantically flooded the screen with expressions of favor.

Yet facing these rave reviews, Yuan Xiong couldn't see a shred of happiness in his eyes.

He almost lost control of himself, wanting to roar at Wang Mo, "Brother, you are selling goods! Agricultural support e-commerce, for crying out loud!!! What on earth is going on with you giving a lecture here?"

Standing opposite Wang Mo, Yuan Xiong made fierce hand gestures, trying to get Wang Mo back on the right track.

Sell goods!

Sell goods, dammit!

Brother!

My good sir!

Stop lecturing!

However, to Yuan Xiong's actions, Wang Mo turned a blind eye entirely, still immersed in the atmosphere of his lecture. (End of this chapter)