Chapter 107: This Job Is Tough, But I've Accepted It!

Many industry chat groups had already exploded with activity.

“No way? Wu Yan?”

“An outsider planned this classic promotional campaign?”

“The key is, Wu Yan isn’t even from the Gaoniu Group.”

“Isn’t that a bit too much, guys?”

“...”

Upon hearing the news, everyone displayed expressions of disbelief.

Yunhai Media.

At this moment, Yuan Xiong and Liu Zhengwen didn’t look much better. The way they looked at Wang Mo was no longer like looking at a person—it was like staring at a monster.

Liu Zhengwen said hoarsely, “Xiao Wang, what’s going on in your head? You actually can do advertising, and you helped Gaoniu plan such a perfect new product launch.”

“That’s not the point,” Yuan Xiong said with a sour tone. “Wang Mo, do you know? Because Gaoniu’s probiotic yogurt product was so successful, their stock price rose by over 20%. In other words, you indirectly increased Gaoniu’s market value by more than 10 billion yuan. And we only got a meager five million yuan from them.”

Hearing this, Liu Zhengwen immediately regretted it. “That’s right. If we had taken on all their promotional planning, we could have easily made tens of millions, or at least a few million. Sigh... what a missed opportunity.”

“...”

Wang Mo looked at the two money-grubbers in silence.

He had no choice but to speak: “Gentlemen, we are an entertainment company. Could you please get your positions straight? The success of Gaoniu’s probiotic yogurt product is partly thanks to me. But without Gaoniu Group’s powerful promotional capability, their tens of millions in advertising investment, and their nationwide sales network, none of this would have mattered. So stop dreaming.”

Hearing Wang Mo’s words, the two calmed down.

Wang Mo continued, “The urgent task now isn’t to dwell on past achievements, but to select the next suitable project.”

Liu Zhengwen asked, “Already taking on the next one? No rest?”

Wang Mo replied, “The villa renovation won’t wait.”

Just as Liu Zhengwen was about to respond, his phone rang.

He answered and immediately showed a strange expression.

After hanging up, he stared at Wang Mo and said, “Wang Mo, that call was from Gaoniu’s competitor, the Mengli Group. They want you to design a full promotional strategy for a new milk product—advertising songs, slogans, spokesperson, the whole package. They offered a total price of ten million yuan.”

Ten million!

The group exchanged glances, all a bit unsettled.

Yuan Xiong said, “Take it!”

Wang Mo snapped, “Take your head!”

Damn it, did they think he was Doraemon, able to pull out anything he wanted?

He recalled that in his previous life, there were indeed classic milk advertising slogans, but the corresponding songs seemed to have disappeared.

So if he accepted this project, it would be a dead end.

Moreover, he had just finished a project for Gaoniu and to immediately work for Gaoniu’s rival was a big taboo in the industry.

Yuan Xiong was only speaking for the thrill of it.

He rubbed his temples. “What a pity.”

Before Liu Zhengwen could speak, his phone rang again.

After that, his phone hardly stopped ringing for nearly half an hour.

Liu Zhengwen finally caught his breath and said, “Wang Mo, most of those calls were from top enterprises in China—mineral water brands, instant noodle brands, various beverage companies. Their goal was nearly the same: to have you create promotional campaigns including songs and slogans as a package. The highest offer was 15 million yuan, the lowest was 8 million. Some even offered an annual salary of 5 million yuan to hire you as their brand director... Interested?”

Yuan Xiong was shocked. “There’s really an offer of 15 million?”

Liu Zhengwen nodded. “Yes.”

Yuan Xiong said, “They’re generous.”

Wang Mo suddenly said, “Those big companies probably won’t really pay 15 million. There must be strings attached.”

“That’s right,” Liu Zhengwen agreed. “The 15 million offer came from Nongfu Spring Group. Their condition is that if you can package and promote one of their mineral water brands to at least half the promotional effect of Gaoniu’s probiotic yogurt, then the 15 million is yours.”

Nongfu Spring?

Hearing that name, Wang Mo’s mind started turning.

In his previous life, Nongfu Spring’s brand promotion had some very successful cases.

However, Wang Mo only knew a few classic slogans and recalled that their brand didn’t have strong synergy with advertising songs or spokespeople.

“In my past life, Nongfu Spring’s slogans stunned all of China and made it one of the top mineral water brands. Hmm... I’ll find an opportunity to sell those slogans to them at a high price,” Wang Mo thought.

But now was not the time.

Suppressing his thoughts, Wang Mo shook his head. “Director Liu, please reject all these invitations for me. Send me any suitable orders the company has. For the second order, I want to be a bit low-key.”

Low-key?

Liu Zhengwen and Yuan Xiong exchanged glances and shook their heads.

They remembered that before Wang Mo’s downfall, he was quite well-behaved.

But ever since, nothing he did was low-key.

So hearing him say he wanted to be low-key, both couldn’t help but smirk.

After a pause, Liu Zhengwen pulled a stack of documents from his drawer. “I’ve already sorted these out for you. Here are six high-priced orders.”

When he said “high-priced,” Liu Zhengwen deliberately emphasized it.

“These six include the film and game songs I mentioned earlier. The other four are: two songs for films and TV dramas, one theme song for a variety show, and one opening song for a movie. Take a look.”

“All right.”

Wang Mo took the documents from Liu Zhengwen and skimmed through them, quietly shaking his head.

The prices were decent—the lowest at a million yuan, the highest reaching 2.6 million.

But in Wang Mo’s view, none of these orders were low-key. Once he composed the songs, it was destined to be high-profile, and probably the clients would use his name for promotion.

“Any other orders?”

Wang Mo asked.

Liu Zhengwen immediately knew Wang Mo hadn’t liked any of the six.

He shook his head with a bitter smile. “These are the carefully selected orders suitable for you. If you don’t like them, the others will be even less appealing.”

Wang Mo felt a bit frustrated.

Did he have to pick from just these six?

After thinking, he asked, “Any reasonably priced but less popular orders?”

“No.”

Liu Zhengwen replied instinctively.

Orders that meet Wang Mo’s price requirements are naturally top-tier and can’t be unpopular.

Just as Wang Mo was feeling down, Liu Zhengwen suddenly remembered one he’d overlooked a few days ago. He hurriedly said, “There actually is one, but you probably can’t take it.”

“Oh? What kind of order?”

Wang Mo didn’t believe there was an order he couldn’t take—or that the system couldn’t handle.

Liu Zhengwen said seriously, “This order was put out by the official ‘Cantonese Culture’ organization in Guangdong province. They’re looking for a song to promote and publicize Cantonese, to deepen the public’s impression of the language.

Since it’s official and sponsored by many Guangdong tycoons, the offer is generous—2.8 million yuan for a single song.

But so far, almost no composers have taken the order.”

“Oh?”

Wang Mo raised an eyebrow. “Let me see.”

Liu Zhengwen was surprised. “It’s a Cantonese song. Are you sure you want to see it?”

He remembered Wang Mo was from Hunan province. For Cantonese song orders, unless the composer is local to Guangdong, outsiders basically wouldn’t take the job.

Wang Mo said, “Let me see the requirements first.”

“All right.”

Liu Zhengwen knew Wang Mo was unpredictable, so he didn’t think much and began searching through the drawer.

After a while, he found a file and handed it to Wang Mo. “Here it is.”

Wang Mo took it and read carefully.

As Liu Zhengwen said, the order was indeed released by the official ‘Cantonese Culture’ organization. Due to rapid social development, Cantonese as a major language has been heavily impacted by Mandarin, and younger generations, especially children, speak less Cantonese.

To boost Cantonese’s influence and increase its promotion, the organization wanted to commission a song to publicize the fading Cantonese culture.

Though the price was over two million yuan, very few composers had taken the order.

Wang Mo thought about the reasons:

First, writing a Cantonese song basically requires a local from Guangdong province, which immediately rules out 90% of composers.

Second, the song must promote and publicize Cantonese. But if the composer writes a Cantonese song, people in other provinces won’t understand it, so how can it promote? If it’s not a Cantonese song, it fails the promotional purpose. This creates a deadlock for the composer.

Third, such an official project is very niche and hard for outsiders to notice. So even if a composer writes the song, it’s difficult to garner public attention. Many local Guangdong composers have given up.

These three reasons explain why this high-priced order remains unclaimed.

“Indeed difficult,” Wang Mo said, closing the file.

Liu Zhengwen nodded with a smile. “That’s why I didn’t give you this order earlier—it’s too niche, the conditions are too harsh, and you need to know Cantonese. You probably can’t…”

Before he finished, Wang Mo interrupted: “Though this order is difficult, it suits me very well, so... I’ll take it.”

“Huh?”

Liu Zhengwen tilted his head, staring at Wang Mo.

(End of chapter)