Chapter 167: Rampaging Unhindered

Upon hearing Jin Chen explain that the film was about the brotherhood among college male students, Zhang Qiyang's mind immediately recalled the most fitting theme song: "The Brothers Sleeping on My Upper Bunk."

However, Jin Chen went on to elaborate, "The studio had previously chosen a promotional single for the film, but neither the producer nor the director liked it, and I didn't think it was quite right either. This is a very gritty movie about the passionate youth of young people. You can tell just by the title, which is *Blazing Sun*. Under the blazing sun, what the film aims to capture is the sweat, rebellion, passion, impulse, parting and reluctance, persistence and dreams, as well as the confusion and searching for the future experienced by adolescent boys."

Taking a sip of tea, Jin Chen continued fluently, "The previous promotional song for this film was a very sentimental campus ballad sung by He Mengyao. To be honest, that song was well-written, but placed within the planning proposal of this movie, it feels far too conventional. Current films capitalizing on youth have severely overdrawn the most precious emotional memories in the hearts of the audience. If we produce anything more conventional, the audience definitely won't buy it. Furthermore, the cast of this film is not very large. Although there is an A-list director serving as executive producer to escort the project, with a lineup of rookie directors and newcomer actors, our appeal is far too limited. Unless we go all out on the promotion and marketing, this film will never break through."

Zhang Qiyang nodded knowingly.

He understood everything Jin Chen was saying better than anyone.

In his previous life, he had worked in film marketing and promotion.

This could be considered one of his true professional domains.

Other activities like singing, variety shows, and running were merely playful hobbies of his.

Only filmmaking and writing were things Zhang Qiyang would never approach with a frivolous mindset.

Instead, he faced them with utmost seriousness.

Although he hadn't finished playing around yet and wasn't quite ready to settle down completely to dedicate himself to these endeavors,

since he had encountered the opportunity, he would uphold the professional and serious attitude of a filmmaker to help Jin Chen with this favor.

Hearing Jin Chen mention how weak the film's cast was and that they were all newcomers, Chen Ke feared that Zhang Qiyang might look down on such a small production, so she chimed in to elevate him, saying, "Why don't you ask our Xuan to sing your promotional track? Xuan is also participating in *I Am a Singer*, so she can help promote your project right there on the show."

Zhang Qiyang replied, "Oh right, Li Xuan's image is much better than mine. Why not let her sing it? Aren't you afraid that I'll bring negative publicity to your film?"

"You're joking, Young Master Yang. Gold will always shine. I firmly believe that your current negative press is only temporary, and one day you will radiate your own unique brilliance. By the time you reach the very top, we won't even be able to bask in your glow anymore. We need to seize the moment and borrow your light beforehand. As for the lovely Xuan, I would love to have her sing the promotional song too, but this film has a very heavy masculine energy. We originally wanted to use a female vocal track to balance it out, but He Mengyao's version honestly didn't work well. Now, the production team and our side have reached a consensus: the main promotional song must be sung by a passionate, preferably rebellious young male voice. It must capture the youthful vigor of today's youth, be direct and straightforward, and retain an original, authentic feel. We hope this song can release a scalding concentration of emotion, so that the moment people hear it, they will instantly remember this movie."

Chen Ke chuckled, "You certainly have plenty of demands."

"If we're going to do this, we must aim for the absolute best. Although the cast isn't large, after the preview screenings, the feedback from media and various film critics has been quite positive. The group's internal management now attaches great importance to this film and hopes to nurture it into a dark horse. I don't mind laying it all out for you: the promotional resources allocated by the company for this film are quite substantial, comparable to those of a mid-budget blockbuster. It is precisely because the group values this film so much that I thought of asking Young Master Yang to create the promotional song. Since Young Master Yang is currently participating in *I Am a Singer* and is the hottest singer in the music scene right now, if he steps up to produce the promotional song for this film, I believe the coverage upon its release will be extremely broad."

This was one of the reasons Jin Chen wanted to invite Zhang Qiyang to create the promotional song, but there was another even more crucial reason: Zhang Qiyang's extremely special identity as the crown prince of Eastern Entertainment.

Almost all core executives at Eastern Entertainment knew that Zhang Qiyang would eventually take over the company.

If Jin Chen could secure Zhang Qiyang to make the promotional song for their film, even if it failed, no one would dare pick faults in it.

Jin Chen was unaware of the intricate and complex interpersonal relationships within Eastern Entertainment, but she was certain that Zhang Qiyang was an invincible trump card.

As long as Zhang Qiyang didn't produce an absolute piece of garbage for the promotional track, she would definitely use his work for the campaign.

The only thing Jin Chen feared right now was that Zhang Qiyang wouldn't take the movie seriously and would just casually knock out a song to get it over with, which would be entirely uninteresting.

Therefore, Jin Chen needed to explain their promotional requirements for the film to Zhang Qiyang in meticulous detail.

No matter how closely Zhang Qiyang's eventual composition matched this vibe, he had to move in this general direction so that it would align with the film and their overall promotional strategy.

Taking another sip of tea, Jin Chen elaborated further to Zhang Qiyang, "After we finish dinner and watch the show, Young Master Yang, I'll play the teaser trailer for the film for you. Once you've seen it, you'll understand what kind of fierce youth sentiment this movie wants to convey."

Zhang Qiyang also took a sip of tea, pondered for a moment, and said, "Listening to the demands you just mentioned, even without watching the trailer, I can roughly imagine the kind of youth *Blazing Sun* depicts. I've also come through that age group, and I know the kind of fiery, headlong, reckless youth of male college students in campus that you want to describe. Actually, university is like a 3D pinball game; everyone inside is bumping around, growing wildly. Until the day of graduation, when the safety barriers are removed and everyone charges headlong into the distance—even though our hearts are filled with the reluctance of parting, for the sake of a future so distant we don't even know where it is, we have no choice but to charge forward all the way."

Jin Chen was so impressed she was ready to slam the table in applause: "Exactly! That's the exact feeling we want! Headlong and reckless—I could never quite find that phrase. What you said is so spot on, Young Master Yang! The youthful stories of the boys told in this film give off precisely the feeling of rushing forward headlong!"

"Then I'll just title this song *Headlong*." Closing his eyes, Zhang Qiyang prepared to show off: "Talking about it has sparked my inspiration. The melody for the chorus is already forming in my mind right now, and it is absolute fire..."

Qin Xueyang, who had been burying his head in devouring the delicious food, heard Zhang Qiyang shift his tone and frantically began searching his pockets for his phone to dial the emergency hotline! Their young master was clearly about to show off and start singing again! The situation at the scene was about to spiral out of control!